Vicaima featured in campaign pairing luxury brand and social networks star at Hotel Martinez


Customised Vicaima door for Hotel Martinez - The Unbound Collection Hyatt, in Cannes, appears in the spotlight in a partnership between the Hugo Boss clothing brand and Khaby Lame, the most recent sensation on social media, having resulted in a promotional video with millions of views.


In the context of the Cannes 2022 Festival, one of the world’s most renowned film industry events, the campaign starring the most followed influencer on the social network Tik Tok, integrates the iconic five star development, located in the prestigious area of the bay of Cannes, in France, where the renovation process was complemented at the entrance of the communicating rooms and bedrooms with the Vicaima Portaro® solutions, a set composed of door, frame and accessories in a single piece, with a 30 minute fire performance and acoustic isolation of 40 and 42 decibels. The selected finish choice was a high gloss white lacquer with a bespoke design.

Based on the Art Deco style and with the colours of the idyllic sea landscape as a setting, which synthesize the warm and lively ambiance of the surroundings, this was the stage chosen to host the campaign of the reputed luxury company, in which the social media star appears "interacting", in a humorous and relaxed fashion, with the Vicaima entrance door of one of the suites of the Hotel.

This publication adds to the already widespread media coverage of Vicaima on the international press and social media, reflecting the extensive presence of Vicaima solutions on the global scene with reference hotel projects and which reinforce its distinctive seal of quality and innovation.


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